Skip to content
Dove x Nike: Building body confidence in sport

Dove x Nike: Building body confidence in sport

57% of teenage girls are quitting sport – and low body confidence is the #1 reason why. We teamed up with Nike to launch the ‘Body Confident Sport’ program to reach girls everywhere. Join us to help boost girls’ body confidence in sport.

Body Confident Sport is a specialised programme proven to boost the body confidence of girls in sport. In partnership with Nike and world-renowned academic experts at the Centre for Appearance Research and Tucker Center for Research on Girls & Women in Sport, we developed an industry-leading, evidence-based program to boost girls’ body confidence and help them thrive in sport.

This in-person program is aimed at 11 to 17-year-old girls and delivered by coaches in PE classes and after-school programmes. It includes three in-person body confidence coaching sessions, delivered by coaches to girls.

Since 2004, Dove has been working to arm the next generation with tools to build body confidence and self-esteem so that no young person is held back. As the world’s leading provider of self-esteem and body confidence education for girls, we have a responsibility to support girls wherever their self-esteem is at stake. We are proud to team up with Nike to support women and girls in sport, to make it a place where they can thrive and feel like they belong.

Building body confidence in sport

Share our body confidence resources with a coach

Click to copy the link to our Body Confident Sport website, and share it with your child’s coach by email, text or social media. They’ll get access to Body Confident Sport, a set of tools to build body confidence through in-person coaching, promoting positive body image in athletes and encouraging girls to stay in sport.

Copy to Clipboard
Unwanted attention is never her fault

It’s never her fault: Make her coach aware of any issues. Remind her that capability isn’t defined by appearance.

Any body can be an athlete

Reassure her: Show her diverse female athletes. Enjoying sport is for all body types.

Enjoyment over appearance
Enjoyment over appearance
Enjoyment over appearance

Create body talk free zones: Remind her that her sporting enjoyment is completely unrelated to her appearance. 

Avoid comparisons

Remind her: Avoid social comparisons and focus on her abilities.

Has is become about her body?
Has it become about her body?
Has is become about her body?

If sport has become about changing her body’s appearance: Remind her that sport should be a source of friendship, fun and achievement.

Discover more about our work with Nike

Connect with us

Get the updates

Subscribe to our newsletter for all-important Body Confident Sport news and updates.

Sign up Get the updates

Hello, what are you looking for?

YOUR DAILY DOSE OF DOVE LOVE

I have accomplished things that I am proud of and that is what gives me my confidence and my beauty."

Barbara

YOUR DAILY DOSE OF DOVE LOVE

You aren’t meant to fade into the background."

Jay Miranda

YOUR DAILY DOSE OF DOVE LOVE

Your worth has nothing to do with your weight."

Kelly Uchida

YOUR DAILY DOSE OF DOVE LOVE

It was only when I realized that what makes you different and unique also makes you beautiful, that’s when my confidence grew."

Rosie

YOUR DAILY DOSE OF DOVE LOVE

My beauty routine starts with embracing my own natural beauty and its uniqueness."

Anna Deliza (She/Her)

YOUR DAILY DOSE OF DOVE LOVE

Real beauty to me means challenging yourself to do the things you can’t and showing yourself kindness along the way."

Cammy

YOUR DAILY DOSE OF DOVE LOVE

I have stopped trying so hard to fit in - my beautiful personality is written all over my face and that’s the only beauty I need."

Luyanda

YOUR DAILY DOSE OF DOVE LOVE

I learned that beauty is from the heart, it’s all about kindness."

Anissa

YOUR DAILY DOSE OF DOVE LOVE

I don't often see dark skin in the media, and skin conditions even less so. I want everyone to see that being a Black woman with vitiligo is a source of resilience and pride."

Beatriz

YOUR DAILY DOSE OF DOVE LOVE

Growing up as a transgender woman, I was pressured to change who I was to fit others' ideas about who a woman should be. Now I'm representing myself and my beauty on my own terms."

Elle Rose

YOUR DAILY DOSE OF DOVE LOVE

I want to shatter the stereotype that I need breasts to look like a woman. Choosing to live flat after my mastectomy has made be stronger and more confidenand that's truly beautiful."

Juliet

YOUR DAILY DOSE OF DOVE LOVE

I've carried three babies in this belly, and earned every grey hair. I want all mothers to see that their bodies are perfect just the way they are."

Kimi

YOUR DAILY DOSE OF DOVE LOVE

There's a lot of pressure for women to 'act their age'. I want to show that aging means continually growing and experiencing life beautifully."

Leticia

YOUR DAILY DOSE OF DOVE LOVE

Femininity is often depicted as a formula - cut your hair like this, wear that. To me, it's about loving yourself fearlessly for who you are."

Marina

YOUR DAILY DOSE OF DOVE LOVE

Growing up, I never saw women wearing hijabs in media & advertising. Now girls can see me, achieving my career goals and defining beauty on my own terms."

Mehnaz

YOUR DAILY DOSE OF DOVE LOVE

I grew up surrounded by narrow ideas about how a woman should look and what she could be. I’ve overcome those limits and make no apologies for embracing my ambition and my natural beauty."

Cora

YOUR DAILY DOSE OF DOVE LOVE

I'm not worried about fitting into anyone else's ideas of beauty. As a brown-skinned multi-media creator, I want to redefine beauty to include all of us in the melanin pride community."

Lleta

YOUR DAILY DOSE OF DOVE LOVE

Women with Alopecia often feel that baldness will hold them back from realizing their full personal and professional potential. Showing the beauty of bald women helps open doors for us to opportunities that others take for granted."

Liilya