This subtly changes the way they think about their own body and appearance, negatively impacts how they feel about themselves, and can stop them reaching their full potential.
According to Dove research, 7 in 10 women and 6 in 10 girls in the UK think the media and advertisers set an unrealistic standard of beauty that most women can’t ever achieve.
In fact, 8 in 10 British women and girls wish the media did a better job of portraying females with a diverse physical appearance, age, race, shape and size.
For nearly 60 years, Dove has stood for Real Beauty. We think it’s time society ditched outdated ideals and celebrated real beauty, in all its forms.