The Dove Global Beauty and Confidence Report, commissioned by Dove in 2016, revealed that, worldwide, when girls don't feel good about the way they look:
• 8 in 10 opt out of important life activities, such as engaging with friends or loved ones
• 7 in 10 stop themselves eating or put their health at risk in other ways
• 7 in 10 have not been assertive in their opinion or stuck to their decision.
Perhaps all this is unsurprising when 70% believe media and advertising set unrealistic standards of beauty.
When girls hold themselves back because of the way they think they look, they miss out – and society misses out, too. Studies in Finland, China and the US show that girls who think they're overweight, irrespective of their actual weight, have lower grades. The negative impact of low confidence continues later in life, with 17% of women claiming they won’t go to a job interview and 8% missing work when they feel bad about their appearance.
Dove believes beauty should be a source of confidence, not worry. We want a world free of appearance-related anxiety so young people can grow up as confident and active members of society.