Did you know that 8 in 10 women suffer from underarm skin concerns? From shaving rash and hyperpigmentation to dry skin and redness – two thirds admit to feeling conscious about the appearance of their armpits.
These very common skincare issues can impact women’s daily lives. In our research, over two thirds of women admitted to actively hide their underarms by dressing in a different way.
Despite the fact that so many of us suffer from underarm issues, almost three quarters of our research group said they’ve never spoken to friends or family about our underarm skin issues.
And to encourage women to celebrate the uniqueness of all underarms, we’ve launched the Arms Up Series, a collection of armpit portraits featuring real women proudly showcasing a diverse set of pits.
The armpit portraits look to remind people everywhere that the perfect pit doesn’t exist. We want to encourage better care for this often-neglected part of our body.
We’re supporting this through the launch of new Dove Advanced Care deodorants, created with Triple Moisturising Technology to deliver our kindest-to-skin formula ever, developed with superior care to restore all underarms to their best condition. Learn more about the range here.
Looking for some advice on how best to care for your pits? We asked a leading dermatologist, Dr Soma to share her top tips for looking after your underarms:
Dove’s Arms Up Series: The Full Collection















