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Dove Underarms taking centre stage

6 times your underarms take centre stage

How often do you show off your underarms? If your initial response to that is along the lines of “never, who ‘shows off’ their underarms?” think again… In fact at life’s most brilliant, exhilarating moments, our first instinct is to throw our hands in the air. They may usually be hidden away, but in moments of triumph or excitement, we often find ourselves waving them around. So devoting a little time to keep them looking beautiful pays off more often than you think...

  • 1


    It’s a fact: rollercoasters are much more fun with our hands in the air. Maybe it’s the feeling of flying through the air or the wind on your fingertips… but flinging your arms up with that stomach-flipping drop is half the fun

  • 2

    Afternoons in the park.

    On a warm afternoon in the park, it’s only a matter of time until a Frisbee appears. Stay prepared by using an effective and moisturising deodorant that’ll keep your underarms fresh, soft and beautiful – with 48-hour protection, Dove Antiperspirant Roll on Original On contains ¼ moisturising cream and will do just that

  • 3


    Singers never really tell us to put our hands in the air like we just don’t care any more, but chances are we’re doing it anyway. There’s no better feeling than singing along at a concert while throwing our arms around – and when you’re taking great care of your underarms, you know that you can dance the night away in total confidence

  • 4


    A satisfying full-body stretch at a relaxing yoga class is the perfect way to wind down after a busy day

  • 5


    Airport hugs are the best hugs, without a doubt – and running to wrap your arms around a loved-one, straight off a flight, is one of the most joyful moments in life

  • 6


    When it’s time to catch the wedding bouquet, it’s every woman for herself…