This love is nurtured during memorable milestones like visiting the beauty salon or barber shop for a freshfade or retwisted locs. Embracing natural hair builds self-confidence.
And yet, did you know some workplaces and public schools don't allow textured hair and protective styles? In fact, the Dove CROWN research study found that 80% of Black women believe they have to change their hair from its natural state to fit in at the office.
All beauty should be welcome everywhere, which is why we co-created the CROWN Coalition. Working with changemakers, the CROWN coalition successfully worked to pass legislation that ends race-based hair discrimination inseven states and the U.S. House of Representatives. But our work is not done. We invite you to join us to make sure all spaces welcome Black natural hair.
Black hair should be celebrated. We spoke to Black mothers and their children about what makes their hair incredible and their hopes for how their crowns are seen.
A conversation with...
Aishia Strickland

Aishia Strickland (@chocolatecurlsbeauty) is a natural hair care educator and mom to Pierce, age 6.
How does hair pride come into educating women about their natural hair?
Most of the work | do as a hair care educator has little to do with the actual hair. I’m changing the relationships we have with our own hair or what our family has taught us about our hair. I'm floored that I’m able to witness little girls experiencing their hair in a way that we never ever experienced on our own.
What's the impact of the shift in perception around Black hair?
The energy around the CROWN Act is bigger than legislation. It’s about the act of women actually being comfortable with themselves and nobody dictating to them what is beautiful. We take up space and so do our crowns.

My favourite thing about my hair is that its beautiful! i like to wear it curly.
Peirce | Age 6