UnfilterBeauty for a body-confident world

Reverse Selfie: digital distortion in the social media age

By age 13, 80% of girls distort the way they look online.* 

Our Reverse Selfie campaign seeks to further our #NoDigitalDistortion movement to undo the negative effects of social media on body image. The Dove Self-Esteem Project has been on a mission to build positive body image since 2003. We’ve created a new Confidence Kit to guide young people to be their most confident selves.

Watch the Reverse Selfie film

Digital distortion can damage self-esteem. Let's change that.

It's time to #UnfilterBeauty

Dove Project #ShowUs

Project #ShowUs

70% of women don’t feel represented in media. We're partnering with Getty Images & GirlGaze – and you, to create a new beauty definition

Hello beautiful

When it comes to your body, love the one you're with

Beauty is an all-ages show

Every body is beautiful

Be your beautiful self