UnfilterBeauty for a body-confident world

Reverse Selfie: digital distortion in the social media age

By age 13, 80% of girls distort the way they look online.*

Our Reverse Selfie campaign seeks to further our #NoDigitalDistortion movement to undo the negative effects of social media on body image. The Dove Self-Esteem Project has been on a mission to build positive body image since 2003. We’ve created a new Confidence Kit to guide young people to be their most confident selves.

Parents: Get the guide (PDF 4MB) Teachers: Get the guides

Watch the Reverse Selfie film

Digital distortion can damage self-esteem. Let's change that.

Social media, filters and the ‘Selfie Talk’
With the rise of social media, filters and digital distortion there's never been a better time to have the 'Selfie Talk'.

Average read time: 6mins read
Why is social media important to young people?
Why is social networking so important to young people? Explore the positive and negative effects of social media, and why it can cause loss of self-esteem

Average read time: 7mins read
Positive body confidence – how social media can affect body image
Why do young people love social media? And could their use of it cause body confidence issues? Advice on minimising the negative impacts of social media.

Average read time: 6mins read

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Build self-confidence in a young person you know

Let’s make beauty a source of confidence, not anxiety. The Dove Self-Esteem Project is teaching young people how to be their most confident selves. Join us in educating 250 million young people by 2030.

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Project #ShowUs

70% of women don’t feel represented in media. We're partnering with Getty Images & GirlGaze – and you, to create a new beauty definition

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