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Project #ShowUs

70% of women still don’t feel represented in media & advertising. That’s why Dove is taking action with Girlgaze, Getty Images, and women everywhere to create Project #ShowUs – the world’s largest photo library created by women and non-binary individuals to shatter beauty stereotypes. With over 5000 images, we can offer a more inclusive vision of beauty to all media & advertisers.

The Women of Project #ShowUs

Women from around the world are redefining beauty on their own terms.


#ShowUs Authentic Representation

Project #ShowUs is changing the way media & advertising represent women.

  • 100% powered by women in front of and behind camera

  • Real diversity rarely seen in media & advertising

  • True-to-life depictions, not staged sets

  • No digital distortion, to show the world unfiltered beauty

  • Self-defined beauty with woman deciding how they want to look