Project #ShowUs

Dove is partnering with women & non-binary individuals everywhere to create Project #ShowUs, a collection of 10,000+ images that offer a more inclusive vision of beauty for all media & advertisers to use. 

The Women of Project #ShowUs


#ShowUs Authentic Representation

  • 100% powered by women from 39 countries, in front of and behind the camera

  • Real diversity rarely seen in media & advertising

  • True-to-life depictions, not staged sets

  • No digital distortion, to show the world unfiltered beauty

  • Self-defined beauty with every woman deciding how she wants to be seen

Marina, #ShowUs
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Our Partners

Project #ShowUs is a collaboration with Girlgaze, a diverse community of non-binary and female-identifying creatives, and Getty Images, one of the world’s leading creators and distributors of imagery.

Hello beautiful

When it comes to your body, love the one you're with

Beauty is an all-ages show

Every body is beautiful

Be your beautiful self