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Dove Self-Esteem Project friends selfie

Our mission

The Dove Self-Esteem Project was created from a vision where beauty is a source of confidence, not anxiety. In Australia and New Zealand we’ve helped over 1.2 million young people build body confidence. Together we can reach our target of 1/4 of a billion young people globally by 2030.

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Our mission is to ensure that the next generation grows up enjoying a positive relationship with the way they look – helping young people raise their self-esteem and realise their full potential. 

We’ve partnered with leading experts in the fields of psychology, health and body image to create a programme of evidence based resources including parenting advice to help young people form healthy friendships, overcome body image issues and be their best selves.


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