Welcome to Dove...

…the home of real beauty. For over a decade, we've been working to make beauty a source of confidence, not anxiety, and here's where the journey continues.

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Beauty is not defined by shape, size or colour – it’s feeling like the best version of yourself. Authentic. Unique. Real. Which is why we’ve made sure our site reflects that. Every image you see here features women cast from real life. A real life version of beauty.

Whatever you’re looking for – products to provide you with the care you need, tips and advice ranging from hair care, to skin care, to underarm care – everything you see here is designed to make you feel beautiful.

Explore the world of Dove below.

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100% real beauty: introducing the Dove ‘No Digital Distortion’ Mark

Real beauty is cruelty free

Dove products are certified cruelty-free by PETA.

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Dove and Cartoon Network Partnership

With Cartoon Network, the Dove Self-Esteem Project will help millions of young people to feel confident – and say how they feel.

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Our ‘No Digital Distortion’ mark

No digital distortion – only real beauty. With our No Digital Distortion Mark, we’re pledging to show women just as they are.

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Dove Self-Esteem Project

Join us to help young people overcome anxiety and understand media influence on body image, improving their body confidence and self-esteem

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Dove ‘Real Beauty Pledge’

Dove invites all women to realise their personal potential for beauty by engaging them with products that deliver superior care.

Read our pledge
Clinical Protection

Our most effective antiperspirant deodorants yet are proven to prevent wetness for up to 48 hours, as well as providing the skin care you expect from Dove.

discover Clinical Protection Deodorant