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Welcome to Dove

…the home of real beauty. For over a decade, we've been working to make beauty a source of confidence, not anxiety, and here's where the journey continues.

Beauty is not defined by shape, size or colour – it’s feeling like the best version of yourself. Authentic. Unique. Real. Which is why we’ve made sure our site reflects that. Every image you see here features women cast from real life. A real life version of beauty.

Whatever you’re looking for – products to provide you with the care you need, tips and advice ranging from hair care, to skin care, to underarm care – everything you see here is designed to make you feel beautiful.

Explore the world of Dove below.

Reverse Selfie
Reverse Selfie

Reverse Selfie

Join us: Help young people grow up with positive body image and choose real beauty over unrealistic beauty standards. Take our #NoDigitalDistortion pledge and help build self-confidence today.

Project #ShowUs
Project #ShowUs

Project #ShowUs

Join us and women everywhere in building the first publicly accessible photo library to shatter beauty stereotypes around the world

Real beauty is cruelty free
Real beauty is cruelty free

Real beauty is cruelty free

Dove products are certified cruelty-free by PETA.

Dove and Cartoon Network Partnership
Dove and Cartoon Network Partnership

Dove and Cartoon Network Partnership

With Cartoon Network, the Dove Self-Esteem Project will help millions of young people to feel confident – and say how they feel.

Our ‘No Digital Distortion’ mark
Our ‘No Digital Distortion’ mark

Our ‘No Digital Distortion’ mark

No digital distortion – only real beauty. With our No Digital Distortion Mark, we’re pledging to show women just as they are.


What's new

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Hello beautiful

When it comes to your body, love the one you're with

Beauty is an all-ages show

Every body is beautiful

Be your beautiful self