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Join us: Help young people grow up with positive body image and choose real beauty over unrealistic beauty standards. Take our #NoDigitalDistortion pledge and help build self-confidence today.
Welcome to Dove...
…the home of real beauty. For over a decade, we've been working to make beauty a source of confidence, not anxiety, and here's where the journey continues.
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Beauty is not defined by shape, size or colour – it’s feeling like the best version of yourself. Authentic. Unique. Real. Which is why we’ve made sure our site reflects that. Every image you see here features women cast from real life. A real life version of beauty.
Whatever you’re looking for – products to provide you with the care you need, tips and advice ranging from hair care, to skin care, to underarm care – everything you see here is designed to make you feel beautiful.
Explore the world of Dove below.
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Project #ShowUs
Join us and women everywhere in building the first publicly accessible photo library to shatter beauty stereotypes around the world. -
Real beauty is cruelty free
Dove products are certified cruelty-free by PETA. -
Dove and Cartoon Network Partnership
With Cartoon Network, the Dove Self-Esteem Project will help millions of young people to feel confident – and say how they feel. -
Our ‘No Digital Distortion’ mark
No digital distortion – only real beauty. With our No Digital Distortion Mark, we’re pledging to show women just as they are.
What's new
Essential Nourishment Body Milk
This Dove Body Milk delivers deep nourishment* for long lasting soft and smooth skin.
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Colour Radiance Shampoo
There’s so much more to shampoo than just ‘getting clean’. That’s why with Dove shampoos, hair gets the nourishing care it needs, along with gentle cleansing power. There’s power in beautiful hair. We all know how great hair can make you feel: when it’s glossy and healthy-looking, you can step out feeling confident. To achieve that feeling every day, we’ve ensured that our shampoos and conditioners nourish hair from within, wash after wash, making hair healthier-looking in the long run.
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Our vision
Discover our vision for making beauty a source of confidence
Discover more—Our vision Discover more