Dove Stories

Let’s be honest: beautiful hair isn’t always low maintenance. Most of us have spent years experimenting with heated styling tools, products, chemical treatments and colours, all in search of hair that looks ‘naturally’ gorgeous.

All of these elements can take a toll on our hair, so it’s no surprise that 84% of the female population now describe their hair as damaged. Damage, then, is the new normal – and yet many of us feel worried and embarrassed about it. The good news is that hair can be styled, cared for and look beautiful at the same time, without any need for anxiety. Here’s how.