Key Takeaways
- Ongoing Pressure: A recent global study found that one in three women feels pressure to alter her appearance due to online images, even when aware they are fake or AI-generated.
- A Proactive Guide: To promote more inclusive digital representation, a 'Real Beauty Prompt Playbook' has been created to help people generate more representative images with AI.
Did you know that 1 in 3 women feel pressured to alter their appearance because of what they see online, even when they know it's fake? As AI poses one of the greatest threats to real beauty, we're launching 'The Code' campaign. Discover our Real Beauty Prompt Playbook to help set new digital standards of representation and shape a more inclusive future.
What kind of beauty do we want AI to learn?
‘The Code’
Dove is committed to representing and celebrating beauty in all its diversity. Our new campaign, ‘The Code’, examines the impact of AI on beauty while celebrating the lasting legacy Dove has built. We are using our history as the code to imagine a future of real beauty.
As AI poses one of the greatest threats to real beauty in the last two decades, the commitment to keep beauty real continues through initiatives like The Code campaign. You can help shape a more inclusive future for AI by using the Real Beauty Prompt Playbook, which offers easy-to-use tips for creating images that are representative of real beauty.
GENERATE REAL BEAUTY
/imagine a beautiful woman
AI doesn’t imagine beauty in a human sense, it simply reflects the way we talk about it. That’s why we want to shape the AI definition of beauty for the future, together.
To help set new digital standards of representation, we created the Real Beauty Prompt Playbook. Easy-to-use tips on how to create images that are representative of real beauty on the most popular generative AI programs, together with a glossary of terms to make your prompting more inclusive.
Frequently Asked Questions
Research indicates that 1 in 3 women feel pressure to alter their appearance based on what they see online. This feeling persists even when they are aware that the images are fake or have been generated by AI.
The Real Beauty Prompt Playbook was designed to help establish new digital standards for representation. It offers easy-to-use guidance on how to generate images that are more inclusive and representative of real beauty on popular AI programs.
A comprehensive global study surveyed 33,000 people across 20 countries to understand the current state of beauty. The results showed that while there has been some positive change, the perception of beauty in 2024 still presents significant challenges.