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Project #ShowUs

Dove is partnering with women & non-binary individuals everywhere to create Project #ShowUs, a collection of 10,000+ images that offer a more inclusive vision of beauty for all media & advertisers to use. 

Rainy, #ShowUs

Powered by women 

Both in front of and behind the camera

Ibistam, #ShowUs

Real diversity

No staged sets or artificial scenarios

Mpho, #ShowUs

No digital distortion

Showing unfiltered beauty to the world

Discover the stories

Breaking beauty stereotypes, one story at a time.

#ShowUs More Women Like You

Help make beauty a source of confidence everywhere.

Femininity is often depicted as a formula – cut your hair like this, wear that. To me, it's about loving yourself fearlessly for who you are.

Marina, #ShowUs