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Dove DEFI moisturising cream

How ¼ moisturising cream and DEFI cares for baby’s skin

When it comes to skincare, we know the key is moisture. Since launching the iconic Dove beauty bar 60 years ago, we've enriched our products with our famous ¼ moisturising cream and innovative cleansing technology to gently nourish, replenish and protect skin. And now, with our baby products, your little one can enjoy the benefits too.

The unique Baby Dove formulations are built around our ¼ moisturising cream. Found in our baby bar, shampoo and head to toe washes, the moisturising cream replenishes essential lipids in the skin's protective outer layer, which provides a natural defence against dryness.

Children’s nurse and mum of two, Tracey, explains that the outermost layer of everyone’s skin provides vital protection against irritation. But, in babies, she says, “the skin barrier is more prone to irritation and infection”. Washing and moisturising with Baby Dove products will keep your baby's skin hydrated for up to 24 hours after use.

Instead of soap, our Baby bars and other cleansing products use our DEFI technology – an extra-mild cleansing complex designed to protect skin's natural barrier. 

“When you’re using a cleanser, you’re removing things you want to remove, like dirt, but also removing natural parts of the skin, such as NMF [natural moisturising factor], lipids and proteins,” explains research scientist and mum-of-two, Carla. Mild cleansing, such as DEFI technology, helps to preserve natural lipids and proteins in your little one’s skin, while nourishing stearic acid (a lipid naturally found in skin) gently replenishes their skin’s fragile barrier. Combined with our ¼ moisturising cream, essential moisture is sealed in from one bathtime to the next. 

You'll find our ¼ moisturising cream and DEFI in all Baby Dove cleansers, from our nourishing Rich Moisture Bar to our Rich Moisture Head to Toe Wash – which has been scientifically proven to reduce dryness and itchiness.

“Baby Dove offers the ability to put nutrients back into baby skin,” Carla adds. “I’m not aware of any other baby products that do that.”