Welcome to Dove...

…the home of real beauty. For over a decade, we've been working to make beauty a source of confidence, not anxiety, and here's where the journey continues.

Beauty is not defined by shape, size or colour – it’s feeling like the best version of yourself. Authentic. Unique. Real. Which is why we’ve made sure our site reflects that. Every image you see here features women cast from real life. A real life version of beauty.

Whatever you’re looking for – products to provide you with the care you need, tips and advice ranging from hair care, to skin care, to underarm care – everything you see here is designed to make you feel beautiful.

Explore the world of Dove below.

#WelcomeToWomanhood

73% of girls feel pressured to conform to unrealistic beauty standards almost overnight. Let’s empower them instead.

Join our mission

Project #ShowUs

Join us and women everywhere in building the first publicly accessible photo library to shatter beauty stereotypes around the world.

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Real beauty is cruelty-free

Dove products are cruelty-free accredited by PETA.

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Dove Hair Therapy Hard Water Defense Range

Using the new and unique Mineral Shield Technology, Dove Hard Water Defense creates a durable shield on hair fibers, preventing the deposit of hard minerals.

Discover Dove Hair Therapy Range