Welcome to the Dove Self-Esteem Project

At Dove, we're committed to making beauty a source of confidence, not anxiety. That’s why we're a founding partner of the Be Real Campaign – a national movement formed in response to the Reflections on Body Image report from the All Party Parliamentary Group for Body Image. Together, we are campaigning to change attitudes to body image, put health above appearance, and help all of us be confident in our bodies. 

The benefits of exercise go far beyond the physical. Discover the scientific facts about the positive link between exercise and body image, and give your child the exercise bug, with our action checklist.

Images of people in the media are manipulated so dramatically these days, that it can feel like 'beauty' is less and less attainable. Help your child resist media influence and see the real picture.

If you suffer from low confidence and self-esteem, your negativity could have a knock-on effect on your child. Use our action checklist to cut out self-criticism – and give your child’s body confidence a boost, too.

New technology has made it easier for bullies to reach their victims. If you think your child is being affected, use our action checklist for advice on how to support and protect your child from cyberbullying.

Why is it that ‘the latest look’ is often nothing like people actually are in the real world? What look did you hanker after growing up? Trends may move on, but young people’s aspiration – and anxiety – is timeless.

Young people today are surrounded by a celebrity culture that's hard to compete with and could have a negative impact on their self-image. Celebrity influence is everywhere, from style magazines to Twitter, Snapchat, the world of 'reality' TV and airbrushed images. How is your child coping?

Music videos are increasingly sexualising and objectifying women, as research from institutes including the American Psychological Association and the UK’s Home Office has shown. So we’ve put together an action checklist to help you start a conversation with your child about how women are portrayed in music videos.

Low body confidence can be hard to identify and even harder to address, which is why Dove is on a mission to help everyone support young people to be more body confident.