Welcome to the Dove Self-Esteem Project

At Dove, we're committed to making beauty a source of confidence, not anxiety. That’s why we're a founding partner of the Be Real Campaign – a national movement formed in response to the Reflections on Body Image report from the All Party Parliamentary Group for Body Image. Together, we are campaigning to change attitudes to body image, put health above appearance, and help all of us be confident in our bodies. 

Young people today are surrounded by a celebrity culture that's hard to compete with and could have a negative impact on their self-image. Celebrity influence is everywhere, from style magazines to Twitter, Snapchat, the world of 'reality' TV and airbrushed images. How is your child coping?

By speaking up about vitiligo, a condition that affects the pigment of the skin, ex-America’s Next Top Model (ANTM) contestant Chantelle Brown-Young is confidently expressing her individuality. Use her experience to start talking to your child about celebrating different types of beauty and developing their own positive body image.

Giving your child a compliment should be simple, but some young people have a tendency to take things the wrong way. To help your child understand when someone is genuinely admiring or praising them, share our Cracking Compliments video and action checklist with them.

Convincing kids that it's worth devoting time and effort to schoolwork can be a major source of tension. Here, a mother, Jennifer, and her daughters, Emily and Samantha*, give their views on a typical mother-daughter struggle over homework – showing how understanding other people’s points of view in family disputes can reduce anger and upset on all sides.

It’s a sad fact that most young people experience bullying at some stage. But while boys and girls are equally likely to be on the receiving end, for a girl it’s more often hidden to the casual observer. That’s why it’s important for parents to recognise the signs of bullying among girls and be aware of its dangers.