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The Dove Self-Esteem Project: Our Mission in Action

The Dove Self-Esteem Project: Our Mission in Action 

Did you know that 8 out of 10 girls are so concerned with the way they look that they opt out of important activities?

From playing sports and swimming to visiting the doctor, going to school or just offering an opinion, anxiety about their looks can keep girls from living life to the full. 

And 7 out of 10 report putting their health at risk by not eating or not going to visit the doctor when they don’t feel good about the way they look. 

The Dove Self-Esteem Project

At Dove, we have a vision of a world where beauty is a source of confidence, not anxiety. Our mission is to ensure the next generation grows up enjoying a positive relationship with the way they look – helping young people to raise their self-esteem and realise their full potential.

In 2004, we turned this vision and mission into the Dove Self-Esteem Project. We work with leading experts in the area of body image to develop evidence based tools. We’ve reached over 20 million young people with self-esteem education so far and together we can reach millions more. Our resources include tools for parents, mentors, teachers, and youth leaders and are free to download and proven to build positive body confidence.  

Global Partnership with the World Association of Girl Guides and Girl Scouts (WAGGGS)

The World Association of Girl Guides and Girl Scouts and Dove have partnered since 2013 to develop and deliver quality self-esteem education. The non-formal educational tool Free Being Me is developed for 7 to 14 year olds contains fun, interactive, engaging activities to empower girls and build positive body confidence.   

The Real Truth About Beauty: Revisited. Global review commissioned by Dove, 2016