Be Real: the campaign for body confidence
At Dove, we're committed to making beauty a source of confidence, not anxiety. That’s why we're a founding partner of the Be Real Campaign – a national movement formed in response to the Reflections on Body Image report from the All Party Parliamentary Group for Body Image. Together, we are campaigning to change attitudes to body image, put health above appearance, and help all of us be confident in our bodies. We are focusing on three critical areas to make a big difference to the UK's body confidence:
Ten years ago, we created the Dove Self-Esteem Project to help young people raise their self-esteem and realise their full potential. We continue the work today online, in schools and through youth groups such as the World Association of Girl Guides and Girl Scouts. The Dove Self-Esteem Project has reached more than two million young people in the UK, and together with the Be Real Campaign we hope to reach many more.
In 2004, the Dove Campaign for Real Beauty turned the industry on its head by celebrating real women. We remain committed to making a difference to how young people feel about their bodies. Working with the Be Real Campaign, we continue to champion a broader, more inclusive definition of beauty.
From launching our ‘Confident Me’ school programme to publishing a series of articles called ‘Stop the Fat Talk’, the Dove Self-Esteem Project has been working with teachers, youth leaders, parents and mentors to help young people feel body confident and realise that there's more to life than appearance. We are proud to be a founding partner of the Be Real Campaign.
Find out more: berealcampaign.co.uk