27/08/2024

Loving Your Natural Hair: intergernarational pride

This love is nurtured during memorable milestones like visiting the beauty salon or barber shop for a freshfade or retwisted locs. Embracing natural hair builds self-confidence.

And yet, did you know some workplaces and public schools don't allow textured hair and protective styles? In fact, the Dove CROWN research study found that 80% of Black women believe they have to change their hair from its natural state to fit in at the office.

All beauty should be welcome everywhere, which is why we co-created the CROWN Coalition. Working with changemakers, the CROWN coalition successfully worked to pass legislation that ends race-based hair discrimination inseven states and the U.S. House of Representatives. But our work is not done. We invite you to join us to make sure all spaces welcome Black natural hair.

Black hair should be celebrated. We spoke to Black mothers and their children about what makes their hair incredible and their hopes for how their crowns are seen.

How does hair pride come into educating women about their natural hair?

Most of the work | do as a hair care educator has little to do with the actual hair. I’m changing the relationships we have with our own hair or what our family has taught us about our hair. I'm floored that I’m able to witness little girls experiencing their hair in a way that we never ever experienced on our own.

What's the impact of the shift in perception around Black hair?

The energy around the CROWN Act is bigger than legislation. It’s about the act of women actually being comfortable with themselves and nobody dictating to them what is beautiful. We take up space and so do our crowns.

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1
How often should you wash your hair?

It’s all about hair type – if your hair isn’t particularly oily or really dry, 2-3 times a week should be enough. So, how often should you wash your hair if it is on the oily side? Daily might be your best bet. If you have thick, curly or dry hair, then weekly should be fine
2
Do I need to shampoo twice?

If you’ve heard ‘lather, rinse, repeat’, you might be wondering whether there’s any truth in it. Well, it all depends on your lifestyle. If you spend a lot of time outdoors or use plenty of styling products, doubling up on shampoo can help remove build-up. If you wash your hair almost daily, then shampooing just once is good practice – because too much shampooing could strip hair of its natural, protective oils, leaving it vulnerable to damage
3
Does coloured hair need special products?

The short answer: yes, frequent colouring could cause damage, making hair look dry and dull Dove Colour Care Shampoo is specially designed with Vibrant Colour Lock technology to nourish your hair, keeping colour looking vibrant for up to 40 washes
4
What are 2in1 shampoos and do they condition effectively?

There are times when 2in1 shampoos are handy – like for washing hair at the gym or packing light for a holiday – but for everyday use they’re not ideal. They contain conditioning ingredients but their effectiveness doesn’t compare to a specifically formulated conditioner. For everyday use, you should care for hair with a conditioner like Dove Daily Moisture Conditioner. It nourishes hair to keep it tangle free, easy to style and protected from daily damage
5
Do I need different shampoo and conditioner in summer and winter?

Like our skin, our hair requires different care when seasons and weather change (who knew?). During winter, hair can become dry and static due to low humidity, so try to wash hair with moisturising products like Dove Daily Moisture Shampoo. Equally hair can suffer in the summer sunshine. To avoid split ends, look for products that give all-important UV protection to help minimise damage from the sun
6
Is there a way to extend time in between hair washes?

Sometimes we just can’t squeeze in that scheduled hair wash. Why not try a dry shampoo to brighten hair in between washes, which absorbs excess oils and gives roots a lift. It instantly makes hair look clean and full of body

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