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"My mother always told me that natural was best. She wanted me to feel beautiful as I am and I’ll always be grateful to her for that advice." - Jasmine
The ‘Dove Real Beauty Pledge’
Beauty is for everyone. Dove invites all women to realise their personal potential for beauty by engaging them with products that deliver superior care.
We believe that beauty should be a source of confidence and not anxiety. Dove inspires women to want to look like the best version of themselves – because looking and feeling your best makes you feel happier.
We have believed in this for 60 years – and today we are recommitting to this with three vows:
1) We always feature real women, never models.
Models reflect a narrow view of beauty. Dove believes that beauty is for everyone and therefore features real women of different ages, sizes, ethnicities, hair colour, type or style.
• Zero models in our campaigns
• Real women introduced by their names
• Our campaigns reflect the population’s diversity
2) We portray women as they are in real life.
We never present the unachievable, manipulated, flawless images of “perfect” beauty which the use of retouching tools can promote.
• Zero digital distortion of women
• Image approved by the women we feature
3) We help girls build body confidence and self-esteem.
Globally 8 out of 10 girls opt out of key life activities when they don’t feel good about the way they look. Dove has a mission to ensure the next generation grows up enjoying a positive relationship with the way they look – helping young people raise their self-esteem and realise their full potential. For over 10 years the Dove Self-Esteem Project has educated over 20 million young people in body confidence and self-esteem and has become the biggest provider of self-esteem education of this kind. We work with world renowned body image experts and leading universities to develop evidence based and academically validated educational tools.
• Educate 20 million more young people around the world on body confidence and self-esteem by 2020
"My mother always told me that natural was best. She wanted me to feel beautiful as I am and I’ll always be grateful to her for that advice." - Jasmine
"Fitness comes in all shapes and sizes and that’s what we have to remember. You can be curvy any way you like and it’s wonderful. It’s beautiful." - Megan
"Fitness comes in all shapes and sizes and that’s what we have to remember. You can be curvy any way you like and it’s wonderful. It’s beautiful." - Megan
"I realised that I had the power to define beauty and what beauty means to me. As I get older I get wiser about it." - Karen
"I realised that I had the power to define beauty and what beauty means to me. As I get older I get wiser about it." - Karen
"Until the age of 40, you are only doing research… a beautiful life begins at 40." - Vaishali
"Until the age of 40, you are only doing research… a beautiful life begins at 40." - Vaishali
"I'm really sure of myself now in a way that I wasn’t when I was young. I have accomplished things that I am proud of and that is what gives me my confidence and my beauty." - Barbara
"I'm really sure of myself now in a way that I wasn’t when I was young. I have accomplished things that I am proud of and that is what gives me my confidence and my beauty." - Barbara
"As soon as I started achieving in sport, my disability turned from a negative into a huge positive, and that helped to completely restore my confidence." - Vicki
"As soon as I started achieving in sport, my disability turned from a negative into a huge positive, and that helped to completely restore my confidence." - Vicki
"Real beauty is confidence. I have learnt it is okay to accept a compliment and you don’t have to be apologetic about it. You can just say thank you." -Pascale
"Real beauty is confidence. I have learnt it is okay to accept a compliment and you don’t have to be apologetic about it. You can just say thank you." -Pascale
"I learned that beauty is from the heart, it’s all about kindness. Your skin colour or texture doesn’t make you beautiful, as long as you smile from your heart you are beautiful." - Anissa
"I learned that beauty is from the heart, it’s all about kindness. Your skin colour or texture doesn’t make you beautiful, as long as you smile from your heart you are beautiful." - Anissa
"Real beauty to me means walking out the door with a smile on your face and challenging yourself to do the things you think you can’t." - Cammy
"Real beauty to me means walking out the door with a smile on your face and challenging yourself to do the things you think you can’t." - Cammy
"Real beauty is feeling good about yourself. It’s a happiness you transmit through sparkling eyes and a wide smile. It comes from the inside." - Rose
"Real beauty is feeling good about yourself. It’s a happiness you transmit through sparkling eyes and a wide smile. It comes from the inside." - Rose
"I feel most beautiful after completing a handstand by myself during yoga or laughing ridiculously with my friends. Letting go and enjoying life makes me the most confident." - Kathrin
"I feel most beautiful after completing a handstand by myself during yoga or laughing ridiculously with my friends. Letting go and enjoying life makes me the most confident." - Kathrin
"It was after my misfortune that I began to change, to grow internally…I often think: what would have happened if it were not the case? Probably, my life would have been different. The drive I have today is because of this moment." - Masha
"It was after my misfortune that I began to change, to grow internally…I often think: what would have happened if it were not the case? Probably, my life would have been different. The drive I have today is because of this moment." - Masha
"I have stopped trying so hard to fit in – my beautiful personality is written all over my face and that’s the only beauty I need." - Luyanda
"I have stopped trying so hard to fit in – my beautiful personality is written all over my face and that’s the only beauty I need." - Luyanda
"When it comes to beauty, sometimes it is the feature you see as a liability that can actually turn out to be your best asset." - Tippi
"When it comes to beauty, sometimes it is the feature you see as a liability that can actually turn out to be your best asset." - Tippi
"I learned that girls can be confident and do what they want…I would tell other girls that real beauty is being yourself. You have to be yourself and you will be happy." - Danya
"I feel confident when I dance since I am doing something that I love...I would tell other girls to do things that make them happy and not worry what other people think." - Maria
"I learned that girls can be confident and do what they want…I would tell other girls that real beauty is being yourself. You have to be yourself and you will be happy." - Danya
"I feel confident when I dance since I am doing something that I love...I would tell other girls to do things that make them happy and not worry what other people think." - Maria
"Real beauty means having the courage to embrace the fact there is no other person in the world exactly like you; it’s about redefining beauty by your own standards." - Maromi
"Real beauty means having the courage to embrace the fact there is no other person in the world exactly like you; it’s about redefining beauty by your own standards." - Maromi
"I want my daughters to be powerful girls and know that anything is possible. I never want them to look in the mirror and shame themselves." - Natalia
"I want my daughters to be powerful girls and know that anything is possible. I never want them to look in the mirror and shame themselves." - Natalia
"When I see real beauty in someone, they are graceful, humble and kind and its clear they take care of themselves on the inside and the outside." - Lili
"When I see real beauty in someone, they are graceful, humble and kind and its clear they take care of themselves on the inside and the outside." - Lili
"I am most confident when I am in my football kit or sportswear – this makes me feel more beautiful and more like ‘me’ than any dress or pair of heels can." - Paola
"I am most confident when I am in my football kit or sportswear – this makes me feel more beautiful and more like ‘me’ than any dress or pair of heels can." - Paola
"I always remember to tell my daughter that beauty comes from inside, and once you are happy with yourself you will naturally radiate true beauty." - Michelle & Erinna, Mother & Daughter
"I always remember to tell my daughter that beauty comes from inside, and once you are happy with yourself you will naturally radiate true beauty." - Michelle & Erinna, Mother & Daughter
"Real beauty means being yourself and embracing your quirks. I used to see my glasses and freckles as flaws, but now I love these elements of myself." - Alexa
"Real beauty means being yourself and embracing your quirks. I used to see my glasses and freckles as flaws, but now I love these elements of myself." - Alexa
"To me, real beauty is about finding a way to feel truly comfortable in your own skin and embrace all of yourself." - Alice
"To me, real beauty is about finding a way to feel truly comfortable in your own skin and embrace all of yourself." - Alice
"When you’re young, beauty is all about what you look like and then you realise a person who is funny, or sharing a special moment, can be beautiful too." - Karen
"When you’re young, beauty is all about what you look like and then you realise a person who is funny, or sharing a special moment, can be beautiful too." - Karen
"You are beautiful if you can accept and love your body and soul in any stage of life. For me beauty always comes with health." - Marisa
"You are beautiful if you can accept and love your body and soul in any stage of life. For me beauty always comes with health." - Marisa
"It got to the point where covering up my silver hair made me feel like an imposter. I came to the realisation I shouldn’t hide something that is different and unique about me." - Moira
"It got to the point where covering up my silver hair made me feel like an imposter. I came to the realisation I shouldn’t hide something that is different and unique about me." - Moira
"Real beauty for me is when a woman is happy. No matter what she looks like, if she looks herself in the mirror and feels beautiful, this is real beauty." - Patricia
"Real beauty for me is when a woman is happy. No matter what she looks like, if she looks herself in the mirror and feels beautiful, this is real beauty." - Patricia
“It was only when I realised that what makes you different and unique also makes you beautiful, that’s when my confidence grew." - Rosie
“It was only when I realised that what makes you different and unique also makes you beautiful, that’s when my confidence grew." - Rosie
"It is our mission is to enable young women and girls to develop to their fullest potential. It is important to help girls build body confidence as the first step towards developing self-esteem – this is an important bedrock to fulfill their potential." - Jenny Giangrande, WAGGGs Dove Global Programme Manager
"It is our mission is to enable young women and girls to develop to their fullest potential. It is important to help girls build body confidence as the first step towards developing self-esteem – this is an important bedrock to fulfill their potential." - Jenny Giangrande, WAGGGs Dove Global Programme Manager
"People who don’t worry what other people think have a radiance about them and other people notice it and are attracted to it. That is real beauty." - Zein
"People who don’t worry what other people think have a radiance about them and other people notice it and are attracted to it. That is real beauty." - Zein
Hello beautiful
When it comes to your body, love the one you're with
Beauty is an all-ages show
Every body is beautiful
Be your beautiful self