Why is there a focus on digital distortion among young girls?

The focus on digital distortion is driven by concerning research findings. Studies show that by the time they are 13 years old, 80% of girls alter their appearance in the photos they post online.

What is the purpose of the #NoDigitalDistortion movement?

The #NoDigitalDistortion movement is a dedicated, long-term initiative. It aims to help young people develop confidence and a positive body image in the context of social media use.

When did the Self-Esteem Project begin its work?

The Self-Esteem Project has a long history of empowering young individuals. It was established in 2004 and has been dedicated to its mission of building positive body image ever since.

What is the project's goal for the coming years?

The project has set a significant goal for its future impact. The aim is to educate a total of 250 million young people on self-esteem and body confidence by the year 2030.

How do women feel about their representation in media?

There is a major gap in how women are portrayed in media and advertising. A large majority, specifically 70% of women, report that they do not feel represented by the media they see.

What is the purpose of the new Confidence Kit?

A new Confidence Kit has been created as a tool to support youth. It is designed to guide young people on their journey to becoming their most confident selves.

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Building self-esteem in the social media age

By age 13, 80% of girls distort the way they look online.*

#NoDigitalDistortion is our long standing movement to help young people build confidence and positive body image on social media. The Dove Self-Esteem Project has been on a mission to build positive body image since 2004. Now, we’ve created a new Confidence Kit to guide young people to be their most confident selves.

min read

Key Takeaways

Digital Distortion: A significant majority of girls alter their online appearance by their early teens, highlighting the need for initiatives that build confidence and a positive body image.
Redefining Beauty: Women are challenging narrow standards by defining beauty on their own terms, whether that means embracing a post-mastectomy body, vitiligo, or a transgender identity.
Confidence from Within: True confidence and beauty are often found through internal sources like personal accomplishments, self-kindness, and recognizing that your worth is not defined by your weight.

Let's work together to make beauty a source of confidence, not anxiety. Our Self-Esteem Project is dedicated to teaching young people how to be their most confident selves. Join us in our mission to educate 250 million young people by 2030.

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Build self-confidence in a young person you know

Let’s make beauty a source of confidence, not anxiety. The Dove Self-Esteem Project is teaching young people how to be their most confident selves. Join us in educating 250 million young people by 2030.

Dove Self-Esteem Project

Project #ShowUs

70% of women don’t feel represented in media. We're partnering with Getty Images & GirlGaze – and you, to create a new beauty definition

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Help us make beauty a source of confidence, not anxiety, for the next generation. The Dove Self-Esteem Project is dedicated to teaching young people how to be their most confident selves, and you can join our mission to educate 250 million young people by 2030.