1 in 2 girls who quit sports are criticised for their body type. We want to change that with the Body Confident Sport programme – resources to help build girls’ body confidence and keep them playing sports.
Body Confident Sport consists of two programmes: Body Confident Athletes and Body Confident Coaching, designed to be delivered by coaches or trusted adults within girls’ sport environments. Together, these tools help challenge harmful body stereotypes and celebrate every girl’s right to play. You can download Body Confident Athletes here.
We developed the Body Confident Sport programme to help empower sports coaches with tips on how to teach positive body image in sports. Find out more information on Body Confident Sport here.
Body Confident Sport is a first-of-its-kind, scientifically proven set of coaching tools to build body confidence in 11–17-year-old girls. Developed by Dove and Nike, alongside world-renowned researchers at the Centre for Appearance Research and the Tucker Center for Research on Girls & Women in Sport, it brings together science, expertise, and the voices of girls themselves. With insights from coaches and young athletes from France, India, Japan, Mexico, the U.K. and the U.S.
