UnfilterBeauty for a body-confident world
Global Report

The Real State of Beauty

Dove has embarked on its most comprehensive study yet, to illuminate the state of beauty and its impact on women and girls around the world today.

Dove Project #ShowUs

Dove found that

2 in 5

women

would give up a year of their life
to achieve their beauty ideals

Dove Project #ShowUs

Women are

2x

more likely to sacrifice their intelligence for beauty

(8% in 2004 vs 17% in 2024)

Dove Project #ShowUs

9 in 10

women & girls say they have been
exposed to harmful beauty content
on social media

Dove Project #ShowUs
“I truly believe that being beautiful comes from within it is not about how you look on the outside it's within, embrace your inner self and it will show on the outside”​
Dove Project #ShowUs

Join The Real Beauty Pledge

We are committed to take continued action to always feature real women, never models, and portray them as they are in real life, and help young people’s body confidence and self-esteem.