• 1
    Baby skin has a higher pH.

    Sharing a bath is a great way to bond with your baby, but you might want to get them their own baby wash instead of sharing your products. “That’s because delicate baby skin needs gentler substances than adults’ skin,” explains paediatric dermatologist and mum of one Dr Kerstin. “If using soap, try products that have a pH close to their skin’s natural level,” she suggests

  • 2
    Baby skin loses moisture at bathtime.

    Moisture is important to keep baby skin healthy – it loses moisture much faster than yours. You can start putting it back before they’re even out of the bath with our Rich Moisture Head to Toe Wash. Our formula replenishes essential moisture and nutrients to leave baby’s skin feeling soft, smooth and hydrated.

  • 3
    Baby skin needs constant moisture.

    As delicate baby skin loses moisture so easily, it’s not surprising if you want your baby lotion to keep them comfortable for as long as possible. Our Rich Moisture Baby Lotion moisturises throughout the day

  • 4
    Baby skin is delicate.

    Your baby's delicate skin needs extra care to keep eczema and irritation at bay. 

  • 5

    Tear-free is best.

    Your skin might be different to your baby’s, but your eyes are the same: they’ll sting when some bath products get in there. But tear-free shampoos tested by ophthalmologists, such as our Sensitive Moisture Head to Toe Wash, should prevent that problem

  • 6

    Baby’s scalp is sensitive.

    Your scalp can put up with a lot when you’re drying your hair, but your baby’s is sensitive. Try to protect it, like wrapping them in a hooded towel, which will soak up moisture – and make them look pretty cute, too


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