We’re inviting women to stop chasing a single face of beauty and celebrate their beautiful differences. No single “type.” No one is “ideal.” Just women, proudly showing up as themselves— helping all women to see their beauty is a source of happiness, joy, and self-expression.

Dove revealed “The Beauty Machine” in Waterloo Station, London this week. An installation that, like social media feeds, appears to offer variety, but delivers the same, unreal face again and again.

Dove is committed to making beauty a source of happiness for all women, not anxiety, today and for generations to come. We believe that every woman should be able to define beauty on her own terms: making it a source of joy and self-expression.