Girl smiling on a track field wearing a purple vest and holding a relay baton

#UNDERARMSEXPERIENCE

E se le ascelle potessero parlare?

Abbiamo realizzato la prima mostra evento immersiva interamente dedicata alle ascelle in occasione del lancio della nuova formula con Pro-Ceramide Technology alla base dei deodoranti Dove Advanced Care.

#1 reason girls quit sports is

low body confidence

  • Girl smilling in a swimming pool

    Girls with low body esteem are

    3x more likely to drop out of sports

    Sienna struggled with body self-consciousness, felt the pressure of being judged by her peers, and quit swimming.

  • Girl smiling in a yard

    49% of girls who quit sports

    were mocked, criticized & bullied about their body size

    Sofia worries about negative body talk in the locker room and dreads appearance critiques from her peers.

  • Girl smiling on tennis court

    Girls quit sports due to

    body image concerns at 2x the rate of boys

    Lucie fears others will judge her for looking red-faced and sweaty while playing tennis.

  • Girl smiling on basketball court

    More than half of girls

    don't feel confident in how their bodies look

    Michaela worries about how she looks in her uniform & feels pressured to meet others’ expectations about her appearance.

  • Girl smiling on track field

    Approximately

    2 in 3 girls consider quitting the sport they love

    Alix disliked how her legs looked while running track and lost interest in the sport she once loved.

  • Keep her confident
    and in the
    game