Dove Advanced Care Original Range

6 ways new Advanced Care deodorants help you raise your arms with confidence

  • 1
    They’re specially designed to help you live free from underarm inhibitions

    Our research shows that when women and girls don't feel good about their underarms, they're less likely to take part in social activities, hug friends or raise their hand in class. Our Advanced Care antiperspirant deodorants feature a new, superior formula specifically designed to give you long-lasting, all day protection and our best underarm care yet, so you can feel confident to go about your day without any underarm worries.

  • 2
    They give you effective sweat and odour protection

    Underarm freedom comes from knowing your deodorant has got your back. Our collection of Advanced Care deodorants have a patented new technology, designed to give you antiperspirant protection all day long, so nothing gets in your way. They dry instantly too, giving you a fresh and clean feel, while keeping sweat at bay for a revolutionary 72 hours. You can count on our long-lasting deodorants for effective underarm protection as you go about your day.

  • 3
    They deliver our best care with every application

    Let’s get down to the formula – it’s our most caring yet, so every time you use one of our antiperspirant deodorants, it’s like giving your underarms their very own supreme skin care ritual. If you’ve been wondering how to get smooth underarms, applying one of them might just be the answer. Our formula applies with a silky smooth feel, leaving your underarms feeling instantly soothed and healthier from the first use. 


  • 4
    They’re full of nourishing ingredients

    These deodorants are made with a revolutionary Triple Moisturising Technology. Helping to maintain and protect your skin’s natural moisture barrier, every Dove Advanced Care antiperspirant deodorant is an indulgent treat for your skin, leaving you with softer, smoother underarms, and giving you less underarm irritation after shaving. If you’re looking for a deodorant for itchy underarms, our nourishing formula will do the trick.

  • 5
    They all have our kindest-to-skin formula yet

    Nothing beats the peace of mind that comes from using skincare staples you can trust. Our Advanced Care collection is our kindest-to-skin yet, and is made with 0% alcohol –  perfect if you’re looking for a deodorant for sensitive skin and want to avoid irritated underarms. With every application, our deodorants will soothe your skin, so you can stay clear of itchy underarms after shaving.

  • 6
    There are so many scents to choose from…

    Our deodorants don’t just moisturise underarms, they give you a long-lasting fragrance that treats your senses, too. There are so many iconic Dove scents for you to choose from – starting with the classically clean Dove Original. Or if you love a fruity fragrance, our Advanced Care Go Fresh Pomegranate & Lemon Verbena will be right up your street. Always on-the-go and looking for an energising start to your day? Our Advanced Care Go Fresh Cucumber & Green Tea Antiperspirant Deodorant Spray will be your perfect match. We’ve got something for every mood in our range.

    Explore the complete collection now and discover the confidence-boosting power of Dove underarm care.

Arm in Arm: Our campaign

It’s time to challenge the unrealistic beauty standards that dictate how women’s underarms “should” look - and practise unconditional underarm care instead. 

Discover the campaign
Dove Arm in Arm

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