1 in 2 women say they’ve judged themselves because of their underarms, and 8 in 10 women believe society promotes the concept of an ‘ideal’ underarm. We’re on a mission to change that. With our most caring deodorants yet, we want to bring women together, encouraging them to feel more body-positive and leave underarm judgement behind.
It’s time to shatter the unrealistic beauty standards that dictate how women’s underarms “should” look - and practise unconditional underarm care instead.
We believe that perfect pits don’t exist: whether they’re shaved, with underarm hair, sensitive, bumpy, with vitiligo and underarm dark marks – underarm beauty exists in all of them. However your armpits look or feel, our deodorant collection will give them the utmost care and protection they deserve, so you can embrace body confidence and live free from any underarm worries.
Join us and embrace your underarms exactly as they are.
Arm in Arm: Our campaign
It’s time to challenge the unrealistic beauty standards that dictate how women’s underarms “should” look - and practise unconditional underarm care instead.
The Dove Self- Esteem Project is partnering with Common Sense Media and Parents Together Action to advance the Kids Online Safety Act, supporting design standards and safeguarding to protect kids online. Join Dove to help make social media a healthier, safer experience for kids.