WHO ARE DOVE MEN+CARE? OUR MISSION

What is our mission?

Caring for others starts with caring for yourself. 

That’s always been our mantra. It’s why care is at the core of everything we do. 

We know care makes us stronger. But we also know restrictive stereotypes and societal pressures can hold men back, preventing them from experiencing the true power of self-care.

That’s why we’re on a mission to help men care for more than just their skin. 

We’re campaigning for paternity leave, so all dads and men can care for their families and communities. 

We’re also starting conversations that empower men to break down barriers standing between them and care in all its forms – so men can embrace healthy masculinity, active fatherhood and male self-care every day.

Together, we can spark real change and be positive male role models for this generation and the next. 

Because when men care, it benefits everybody in society.
 

How are we taking action?

Celebrating active fatherhood

We want to help every dad on their journey as a father, partner and caregiver. This doesn’t just mean helping dads care for their kids – it means redefining fatherhood as male success and challenges gendered perceptions of men’s role in the family.
 

Embracing healthy masculinity

We believe in representing men of all body types, skin tones and backgrounds to expand the meaning of masculinity – not restrict it. By embracing a vision of manhood that’s progressive, positive and inclusive, we can learn how to break free from limiting stereotypes together.
 

Making self-care for guys a daily practise

Men have been taught that care is a feminine attribute. This doesn’t mean that men don’t care – instead, they’re conditioned to hide it. Whether it’s sharing the perfect men’s skin care routine, or advice on caring for mental well-being, we want to un-gender all forms of self-care – so every man can experience its transformative effects every day.