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Nos Recherches

Nos Recherches

Depuis des années, Dove travaille sur l'estime de soi ainsi que sur la manière dont les femmes perçoivent leur image et leur corps. Notre objectif est de réveler les difficultés qu'ont les femmes et les jeunes filles à reconnaitre leur vraie beauté au quotidien. 

12 March '25

La recherche mondiale dirigée par Dove a pointé du doigt un problème universel : la pression liée à la beauté augmente lorsque l'on perd confiance en soi (lorsque les femmes vieillissent par exemple). Ce phénomène empêche les femmes de voir leur vraie beauté.

Notre recherche "La vérité sur la Beauté" nous a permis d'obtenir des chiffres clefs sur ce phénomène. Nous les avons actualisés récemment :

• A l'échelle mondiale, seules 4% des femmes se trouvent belles (contre seulement 2% en 2004)

• Seules 11% des jeunes filles se sentent assez à l'aise pour se décrire comme 'jolies'

• 72% des jeunes filles ressentent une importante pression relative à leur beauté

• 80% des femmes trouvent que toutes les femmes ont quelque chose de magnifique en elles, néanmoins, elles ne le voient pas chez elles-mêmes.

• Plus de la moitié des femmes (54%) reconnaissent être leur pire critique beauté lorsqu'il s'agit de leur apparence.

Le programme de Recherche Dove et le Projet Dove pour l'estime de soi font la différence. Nous aiderez-vous à changer ces statistiques ? Cliquez ici pour accéder aux outils et ressources pour l'estime de soi. Rejoignez-nous dans ce combat contre les problèmes d'estime de soi.


TAGS:

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