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Dove Our vision

Our vision


Dove believes that beauty is not one dimensional; it is not defined by your age, the shape or size of your body, the colour of your skin or your hair – it’s feeling like the best version of yourself. Authentic. Unique. Real. We invite all women to realise their personal potential for beauty by engaging them with products that deliver superior care. With Dove hair care products, beautiful hair is more than just gloss and promises. It’s real, nourishing care that lasts. It’s care you can trust.

There’s power in beautiful hair. We all know how great hair can make you feel: when it’s glossy and healthy-looking, you can step out feeling confident and proud. To achieve that feeling every day, we’ve ensured that our shampoos nourish and restore hair from within, wash after wash, making hair healthier in the long run.

Since the most beautiful hair is healthy hair, we’ve combined advanced hair care science that delivers both instant results and progressive nourishment for hair that gets better and better over time. So, there’s no more choosing between hair looking great and being cared for.



Our global research shows:

Only 4% of women around the world consider themselves beautiful, and anxiety about appearance begins at an early age.

6 out of 10 girls are so concerned with the way they look, that they actually opt out of participating fully in daily life – from going swimming and playing sports, to visiting the doctor, going to school or even just offering their opinions.

We want women and girls of all ages to see beauty as a source of confidence, not anxiety. Because when women and girls choose not to participate fully in life, society as a whole misses out. So we’re on a mission to help the next generation of women develop a positive relationship with the way they look - helping them raise their self-esteem and realise their full potential.

The Dove Self-Esteem Project

The Dove Self-Esteem Project was founded in 2004 to help the next generation of women grow up feeling happy and confident about the way they look.

The project delivers self-esteem education to young people (primarily girls) aged 8-17 years through lessons in schools, workshops for youth groups, and online resources for parents.

Reaching 17 million young people with self-esteem education

We've reached 17 million young people with self-esteem education achieving our 2015 target – but there are many more girls to reach. And since everyone has a part to play in helping build girls’ body confidence and self-esteem to help them reach their full potential, you can help by getting involved in the Project too.


All of our self-esteem resources are developed in consultation with experts: global authorities on the issue of girls’ body confidence as well as those with a very real, practical understanding of girls. We also work with partner organisations that share our common goals. Our partners help us to develop impactful materials and deliver them to as many young people as possible.


The Real Truth About Beauty: Revisited. Global review commissioned by Dove, 2010