;Resize=(280,110) "Dove - Let’s Change Beauty logo")
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EXPLORE DOVE
Indulge in our limited-edition winter treats
Seasonal self-care just got sweeter with our limited-edition body care collection. With four seasonal scents – Gingerbread Delight, Hot Cocoa Swirl and Frosted Plum Berry (only at Target), and Spiced Chai Latte (only at Walmart) – plus a new Frosted Plum Berry Body Mist, it doesn’t get more wonderful than this…
‘Tis the season for sugar cookies
Your search for self-care that smells just as sweet as your favorite festive treat is over. Try our Limited Edition Sugar Cookie Sprinkle collection - a recipe for the most delectable evening at home.
SEEN ON SOCIAL
#DovePartners festive favorites
More cozy-season scents
Indulge in more me-time with these feel-good, comforting scents.
Your purchases
help #KeepHerConfident
Join our mission to help build girls’ body confidence and keep them in sports, every time you buy selected Dove products.*
*For every item purchased at Walmart from now until Dec. 31, 2025, Dove will donate $0.05 to Big Brothers Big Sisters of America, and for every item purchased at other retailers Dove will donate $0.05 to Boys & Girls Clubs of America, with a minimum donation of $100,000 and maximum of $150,000 at each retailer, respectively. For more info, see here.
Keep girls in the game
1 in 2 girls who quit sports were criticized for their body type.
Together, we can keep girls playing the sports they love.
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We're on
a mission
Here’s how we’re dismantling beauty standards to help build body confidence and self-esteem.
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Expert tips & solutions
YOUR DAILY DOSE OF DOVE LOVE
I have accomplished things that I am proud of and that is what gives me my confidence and my beauty."
YOUR DAILY DOSE OF DOVE LOVE
You aren’t meant to fade into the background."
YOUR DAILY DOSE OF DOVE LOVE
Your worth has nothing to do with your weight."
YOUR DAILY DOSE OF DOVE LOVE
It was only when I realized that what makes you different and unique also makes you beautiful, that’s when my confidence grew."
YOUR DAILY DOSE OF DOVE LOVE
My beauty routine starts with embracing my own natural beauty and its uniqueness."
YOUR DAILY DOSE OF DOVE LOVE
Real beauty to me means challenging yourself to do the things you can’t and showing yourself kindness along the way."
YOUR DAILY DOSE OF DOVE LOVE
I have stopped trying so hard to fit in - my beautiful personality is written all over my face and that’s the only beauty I need."
YOUR DAILY DOSE OF DOVE LOVE
I learned that beauty is from the heart, it’s all about kindness."
YOUR DAILY DOSE OF DOVE LOVE
I don't often see dark skin in the media, and skin conditions even less so. I want everyone to see that being a Black woman with vitiligo is a source of resilience and pride."
YOUR DAILY DOSE OF DOVE LOVE
Growing up as a transgender woman, I was pressured to change who I was to fit others' ideas about who a woman should be. Now I'm representing myself and my beauty on my own terms."
YOUR DAILY DOSE OF DOVE LOVE
I want to shatter the stereotype that I need breasts to look like a woman. Choosing to live flat after my mastectomy has made be stronger and more confidenand that's truly beautiful."
YOUR DAILY DOSE OF DOVE LOVE
I've carried three babies in this belly, and earned every grey hair. I want all mothers to see that their bodies are perfect just the way they are."
YOUR DAILY DOSE OF DOVE LOVE
There's a lot of pressure for women to 'act their age'. I want to show that aging means continually growing and experiencing life beautifully."
YOUR DAILY DOSE OF DOVE LOVE
Femininity is often depicted as a formula - cut your hair like this, wear that. To me, it's about loving yourself fearlessly for who you are."
YOUR DAILY DOSE OF DOVE LOVE
Growing up, I never saw women wearing hijabs in media & advertising. Now girls can see me, achieving my career goals and defining beauty on my own terms."
YOUR DAILY DOSE OF DOVE LOVE
I grew up surrounded by narrow ideas about how a woman should look and what she could be. I’ve overcome those limits and make no apologies for embracing my ambition and my natural beauty."
YOUR DAILY DOSE OF DOVE LOVE
I'm not worried about fitting into anyone else's ideas of beauty. As a brown-skinned multi-media creator, I want to redefine beauty to include all of us in the melanin pride community."
YOUR DAILY DOSE OF DOVE LOVE
Women with Alopecia often feel that baldness will hold them back from realizing their full personal and professional potential. Showing the beauty of bald women helps open doors for us to opportunities that others take for granted."