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RACIAL EQUITY

The
CROWN Act

Image of the CROWN Act logo

We’re helping to end race-based hair discrimination

The time to act is NOW. Join us to help #PassTheCrown Act and end race-based hair discrimination today.

crown act matters

Why The CROWN Act Matters

See how race-based hair discrimination continues to affect Black women.

Image of a U.S. map that shows the status of the CROWN Act law in each state

  • A mom braiding her daughters hair
    My Hair My Crown

    We’ve developed interactive hair-based self-esteem resources to build hair confidence.

     

    TRY THE TOOL

  • Gallery of afro hair avatars
    Code My Crown

    More inclusive avatars and technology are on their way, because we’re working with the next generation of coders.

     

    SEE MORE

  • Split image of a woman smiling on one side her hair is straight and the other side her hair is in dreads
    #BlackHairIsProfessional

    With the help of LinkedIn, we’re addressing race-based hair discrimination in the workplace.

     

    DISCOVER THE PARTNERSHIP

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The CROWN Act

Watch video to learn more

Young girl with braids

Why The
CROWN Act matters

  • Buisness women

    A Black woman is

    80%

    more likely to change their natural hair to meet social norms or expectations at work.

  • Women on computer

     Black woman are

    1.5x

    more likely to be sent home from the workplace because of her hair.

  • Mother and daughter

    1 in 2

    Black children experience hair discrimination as early as five years old.

  • And the impact can last a lifetime.
Image of Unliver EVP & COO of North America, Esi Eggleston Bracey

Esi Eggleston Bracey,

Chief Growth & Marketing Officer

Unilever Personal Care North America

Image of Unliver EVP & COO of North America, Esi Eggleston Bracey
CTA: My Hair, My CROWN
RESOURCE

My Hair,

My CROWN

My Hair, My CROWN is a new Dove Self-Esteem Project tool for educators, parents and mentors to boost hair confidence in kids with coils, curls, waves and protective styles, while building allyship in young people. Download the resource today.

Blue swirles from packaging

Shop the future of hair repair

Dove Damage Therapy – this is not just hair repaired, this is textured hair reborn, 10x stronger, for stronger and defined curls and coils.

More about The CROWN Act


YOUR DAILY DOSE OF DOVE LOVE

I have accomplished things that I am proud of and that is what gives me my confidence and my beauty."

Barbara

YOUR DAILY DOSE OF DOVE LOVE

You aren’t meant to fade into the background."

Jay Miranda

YOUR DAILY DOSE OF DOVE LOVE

Your worth has nothing to do with your weight."

Kelly Uchida

YOUR DAILY DOSE OF DOVE LOVE

It was only when I realized that what makes you different and unique also makes you beautiful, that’s when my confidence grew."

Rosie

YOUR DAILY DOSE OF DOVE LOVE

My beauty routine starts with embracing my own natural beauty and its uniqueness."

Anna Deliza (She/Her)

YOUR DAILY DOSE OF DOVE LOVE

Real beauty to me means challenging yourself to do the things you can’t and showing yourself kindness along the way."

Cammy

YOUR DAILY DOSE OF DOVE LOVE

I have stopped trying so hard to fit in - my beautiful personality is written all over my face and that’s the only beauty I need."

Luyanda

YOUR DAILY DOSE OF DOVE LOVE

I learned that beauty is from the heart, it’s all about kindness."

Anissa

YOUR DAILY DOSE OF DOVE LOVE

I don't often see dark skin in the media, and skin conditions even less so. I want everyone to see that being a Black woman with vitiligo is a source of resilience and pride."

Beatriz

YOUR DAILY DOSE OF DOVE LOVE

Growing up as a transgender woman, I was pressured to change who I was to fit others' ideas about who a woman should be. Now I'm representing myself and my beauty on my own terms."

Elle Rose

YOUR DAILY DOSE OF DOVE LOVE

I want to shatter the stereotype that I need breasts to look like a woman. Choosing to live flat after my mastectomy has made be stronger and more confidenand that's truly beautiful."

Juliet

YOUR DAILY DOSE OF DOVE LOVE

I've carried three babies in this belly, and earned every grey hair. I want all mothers to see that their bodies are perfect just the way they are."

Kimi

YOUR DAILY DOSE OF DOVE LOVE

There's a lot of pressure for women to 'act their age'. I want to show that aging means continually growing and experiencing life beautifully."

Leticia

YOUR DAILY DOSE OF DOVE LOVE

Femininity is often depicted as a formula - cut your hair like this, wear that. To me, it's about loving yourself fearlessly for who you are."

Marina

YOUR DAILY DOSE OF DOVE LOVE

Growing up, I never saw women wearing hijabs in media & advertising. Now girls can see me, achieving my career goals and defining beauty on my own terms."

Mehnaz

YOUR DAILY DOSE OF DOVE LOVE

I grew up surrounded by narrow ideas about how a woman should look and what she could be. I’ve overcome those limits and make no apologies for embracing my ambition and my natural beauty."

Cora

YOUR DAILY DOSE OF DOVE LOVE

I'm not worried about fitting into anyone else's ideas of beauty. As a brown-skinned multi-media creator, I want to redefine beauty to include all of us in the melanin pride community."

Lleta

YOUR DAILY DOSE OF DOVE LOVE

Women with Alopecia often feel that baldness will hold them back from realizing their full personal and professional potential. Showing the beauty of bald women helps open doors for us to opportunities that others take for granted."

Liilya