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Dove How to get fuller, more youthful looking hair

How to care for aging hair

As we age, our hair ages, too. It can become dry because our scalp stops producing so much of the oil that helps keep it conditioned. Aging hair can also become finer and flatter, and more prone to breakage. With all these changes, you're probably left wondering what's the best way to look after your hair? But don't fear: it just means calling in a little specialist care. We've put together our favorite products and best tips to help you replenish and rejuvenate aging hair.

  • Dove How to care for aging hair

    Replenish dry hair.

    Dryness is a common problem with aging hair: your scalp stops producing as much oil – the stuff that coats your hair and keeps it looking healthy and shiny as well as feeling soft. The best shampoo for aging hair would replenish this natural coat. Our Advanced Hair Series Youthful Vitality Shampoo nourishes as it cleanses, helping to bring back fullness and give you thicker-looking hair

  • Dove How to care for aging hair

    Bring back radiance.

    Since your hair has lost lipids, it’s likely to become dull and wiry (we never thought we’d see the day when we missed greasy hair). The antidote? Using a conditioner for mature hair, like our Advanced Hair Series Youthful Vitality Conditioner. It’ll bring back that youthful radiance, as well as increasing fullness

  • Dove How to care for aging hair

    Give hair a boost.

    Keep hair looking polished and healthy with a product like Dove Volume Amplifier Mousse, which boosts volume for fuller-looking hair

  • Dove How to care for aging hair

    Protect weak hair.

    Protecting weaker, aging hair from damage is more important than ever. Use a protection spray every time you use heat styling tools, and when you can, let your hair air dry instead of blasting it with the hairdryer

  • Dove How to care for aging hair

    Lift at the roots.

    As hair ages it becomes thinner and can start to look flat. For a great – and simple – way to add volume, pin up your hair while it dries. After stylng, spray with Dove Style+Care Extra Hold Hairspray

  • Dove How to care for aging hair

    Embrace the change.

    How you style your hair can work wonders for keeping it looking youthful. Blowing it out with a round brush (concentrating on those roots) will add heaps of volume and fullness. Maybe it’s an opportunity to think about the color, too – skin lightens as we age and a lighter hair tone might suit it better. Your aging hair could just mark the start of a whole new you…

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