Project #ShowUs
Dove is partnering with women & non-binary individuals everywhere to create Project #ShowUs, a collection of 10,000+ images that offer a more inclusive vision of beauty for all media & advertisers to use.

Powered by women
Both in front of and behind the camera

Real diversity
No staged sets or artificial scenarios

No digital distortion
Showing unfiltered beauty to the world
Femininity is often depicted as a formula – cut your hair like this, wear that. To me, it's about loving yourself fearlessly for who you are.

Marina