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Dove Men+Care

In the world of sports, we don’t typically think about the men we see as being dads. We see them as athletes, announcers, or coaches first, and because their jobs are so visible, we assume work is first on their list, too.

But dads today prioritize their kids and families more than ever - and it’s time we spent some time showing it.

This March Madness, Dove Men+Care is working with two of the biggest names in sports broadcasting—Chris Webber and Kenny Smith—to prove how engaged dads make time to care for their kids, no matter how high-powered their jobs.

See what it looks like for these dads to juggle the madness of March with the madness of fatherhood. Because no matter who ends up on that bracket, these dads have already won.

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