Deeply rooted in passion and sportsmanship, rivalries in sports stand apart. They stem from undeniable commonalities, and continue to have a positive impact on athletes, fans and the game. In college basketball, storied rivals share many things—except for the jersey. This March Madness, Dove Men+Care will bring college basketball’s biggest rivals together by turning the jersey into a symbol of unity.
Crimson & Gold Jersey
The dramatic gold and white triangular panels that slice through the crimson backdrop evoke images of speed while paying homage to this state’s history with the game.
The sharp color palette of the two schools blend together through each of the angular lines that cover the flank of the jersey. On the back, “20” stands for the total amount of points needed to win the Crimson & Gold Cup that both schools covet.
Exclusive Jersey Drop:
Meet star Eric Gordon
Saturday, March 23rd @ 2pm-4pm EST
First come, first served with jerseys—so come early for a chance to get yours.
6280 N College Ave #700
Indianapolis, IN 46220