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Dear Fans.

Caring for something bigger than ourselves is what makes the game great.

We know how much you care because we can see it. We can hear it. Most of all, we can feel it.

When we’re tired, we ride your energy. When we make a great play, your passion lifts us higher. When we lose, your loyalty inspires us to try again. We always feel how much you care.

We see you sitting in the stands with your kids, and it makes us play harder. Your family took you to games, just like ours did. We may have grown up to become pros, but we never stopped being fans. That never goes away. It’s why we care, too.

Our Real Strength Manifesto was written by NCAA® March Madness® legends


“Over the years, I’ve seen firsthand the significant impact of fans on college basketball – the energy, passion, support and care are what make the sport so special. Through the partnership with Dove Men+Care, I drew upon the inspiring stories from some of basketball’s greatest legends to honor and reflect on what their experiences with fans has meant to them. What resulted was a Manifesto that celebrates the positive impact fan culture can have on men today during the tournament and beyond.”


“I’ll never forget what it felt like to walk onto the court when I was in college. Two hours before tipoff, the fans were already there. In my four years at school, every game at home was like that. It didn’t matter if it was an exhibition game or a big conference matchup, there was always a rocking energy. That’s what college basketball is all about.”


“As a player, you absolutely feed off the fans’ energy. They’re a big part of the game. To me, that is what is great about sports. It brings people of all backgrounds together. You learn to appreciate people for what they can do and not for what they can’t do.”

Dove Men+Care is a proud partner of NCAA® March Madness® tournament and believes that Care Makes a Man Stronger

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