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Our Mission
Our Mission

Our Mission

The Dove Self-Esteem Project was created from a vision where beauty is a source of confidence, not anxiety. We’ve reached over 20 million young people with self-esteem education; together we can reach 20 million more.

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Our mission is to ensure that the next generation grows up enjoying a positive relationship with the way they look—helping young people raise their self-esteem and realize their full potential. 

We’ve partnered with leading experts in the fields of psychology, health, and body image to create a program of evidence-based resources, including parenting advice, to help young people form healthy friendships, overcome body image issues, and be their best selves.

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