Dove women standing together for a photo

The differences between us make us beautiful

Dove believes that the future of beauty should
be as unique as each of us.

The Beauty Machine

Algorithms are pushing us towards a single face of beauty. Every time we scroll, it feels like we’re seeing the same face over and over again. The algorithm keeps serving us one narrow version of “beauty” – flattening individuality and creating pressure to conform.

Dove revealed “The Beauty Machine” in Waterloo Station, London this week. An installation that, like social media feeds, appears to offer variety, but delivers the same, unreal face again and again.

Beauty in the real world is far more unique than what we often see online, and Dove believes that differences are what make us beautiful

A female standing posing for a photo in a pretty dress

9 out of 10

Women feel pressured to change their appearance even when they know the image is fake

*Dove, Real State of Beauty Report, 2024
2 in 5

Women would give up a year of their life to achieve their beauty ideals.

*Dove, Real State of Beauty Report, 2024
68%

Of women globally now feel that it is only the most physically attractive women portrayed.

*Dove, Real State of Beauty Report, 2024
56%

Over half of girls say they feel they “can’t live up” to the beauty standards they see online.

*Dove, Real State of Beauty Report, 2024
45%

Of young girls believe there is no excuse not to be beautiful, with everything that is available to women today

*Dove, Real State of Beauty Report, 2024
9 in 10

Women & girls say that they have been exposed to harmful beauty content online.

*Dove, Real State of Beauty Report, 2024