When we spoke to new mums, a massive 72% told us they worried they weren't good enough. We want to change that. We believe the only way to parent is your way. So trust your instincts, celebrate your successes, and let Baby Dove help you along the way.
It's not easy being a new mum or dad in today’s world. You're bombarded with conflicting advice from family, friends, baby books and baby websites. And the endless parade of apparently perfect parents across magazines and social media can dent the confidence of even the most self-assured.
In our research, almost half of mothers said they felt inadequate and nine in ten felt pressure to be a perfect mum, and we know fathers face these pressures too. We want to help overturn these statistics and celebrate doing things your own way.
Children’s nurse and mum of two, Tracey, reminded us that, “no one will ever know their baby better than the parent. Your baby, your choice.”
We asked other parents how they deal with the stresses of parenting and develop the confidence to do things their own way: