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Why, in a country so diverse, is there just one way to be beautiful?

“80% of Indian women feel they need to look a certain way to succeed.”

Slim, tall and fair. Youthful, with long flowing hair. That’s the beauty we see reflected in the cinema, on television and in the magazines we read.

There are over 631 million women living in India, yet, according to new research, we’re still lead to believe that beauty has one face. 

It’s affecting the young girls in our lives too. In fact, 77% of girls avoided activities completely because they didn’t feel confident about the way they looked.