“80% of Indian women feel they need to look a certain way to succeed.”
Slim, tall and fair. Youthful, with long flowing hair. That’s the beauty we see reflected in the cinema, on television and in the magazines we read.
There are over 631 million women living in India, yet, according to new research, we’re still lead to believe that beauty has one face.
76% of women feel that, in today’s society, it’s critical to meet certain beauty standards.
67% of women wish the media did a better job of portraying women of different age, race, shape and size.
It’s affecting the young girls in our lives too. In fact, 77% of girls avoided activities completely because they didn’t feel confident about the way they looked.
Do you believe beauty is diverse? Are you proud of your appearance and not just accepting of it? If so, then you could be part of our Beauty Beyond Boundaries campaign. You don’t have to be a certain shape, size or age to apply – you just need to see the beauty in being the best version of yourself. If this sounds like you then submit a photo of yourself, along with your email address, and we’ll get in touch.
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