Our hair goes beyond beauty. It’s freedom. It’s self-expression. It’s how we show the rest of the world who we are. Yet a recent study* commissioned by Dove shows that 8 out of 10 women feel pressured to wear their hair in a certain way – even if they’d prefer another look. That means the vast majority of women – 79% in the UK, 73% in France, 81% in Argentina and 88% in Canada – have to conform when it comes to their hair and hold back from expressing themselves. With Your Hair Your Choice, we want to empower women to have their hair however they want it. Your hair is your choice.
Your Hair Your Choice
Long or short, curly or straight, natural or dyed – there are endless possibilities for your hair, and it all comes down to what feels like you. You might think that goes without saying, but we discovered that many women around the world don’t feel the same freedom. We teamed up with a group of women who make their own rules: because when it comes to your hair, it’s your choice.
“Stop saying that grey hair is not beautiful, because it is! It is beautiful!”