New Dove Intense Repair Shampoo, the damage shampoo and Dove’s best repair shampoo, is upgraded with Keratin Tri-Silk Serum. With Keratin Repair Actives that instantly repairs* and nourishes damaged** hair from the core to the surface. For extra repaired, restored, and soft hair^! *Repairs refers to roughness and dryness **Damage refers to roughness and dryness ^Based on lab test with system vs. non-use. Dove shampoo is a non toxic shampoo just like your favorite organic shampoo.