The differences
between us
make us beautiful

 

Dove believes that the future of beauty should
be as unique as each of us.

Shouldn’t we be the ones to decide what is beautiful?

Algorithms are accelerating us toward a single face of beauty faster than ever, rewarding the same features and aesthetics on repeat. These images are taking over social media feeds, creating a culture of sameness that damages individuality and flattens beauty into one unrealistic ideal.

The result? As the pressure to conform grows, women find it harder to feel happy in their own individual beauty.

Challenging beauty standards,
one headline at a time

“Vending machine that offers 'just one face' installed for good cause”
THE MIRROR
"Dove is inviting women to share photos of themselves in a huge nationwide campaign to challenge us all to stop chasing a single face of beauty"
SECRET LONDON
"Vending machine that offers 'just one face' installed for good cause"
DAILY EXPRESS
"I found inner peace by convincing myself I’m better looking than I actually am"
TELEGRAPH

The differences between us
make us beautiful

#LetsChangeBeauty