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The Dove Self-Esteem Project

We’re on a mission to help the next generation of women realise their full potential.

See the story so far

Self-Esteem Video

At Dove, we have a vision of a world where beauty is a source of confidence, not anxiety. We’ve spent more than 50 years championing real beauty, helping women like you to feel beautiful every day. And as part of our vision, we’re helping to change the lives of young women too.

Did you know that 6 out of 10 girls avoid activities completely because of worries about the way they look? Activities like playing sport, socialising or simply voicing an opinion. It’s clear something needs to be done and that's where the Dove Self-Esteem Project comes in.

Together with experts in the field of psychology, health and body image, as well as insights from parents, we’ve created a hub of world-class resources. So far over 625,000 teachers have delivered Dove self-esteem workshops globally and more than 1.5 million parents have downloaded our free online articles.

It’s clear that our hard work has had a positive impact because we’ve reached the lives of more than 35 million young people worldwide so far. But we won’t stop there.

It’s here in India, we realise there is more work to be done. We discovered that 77% of girls had avoided a social or school-related activity, or, didn’t visit the doctor because of worries about their appearance. In fact, only 1 in 10 of the girls we spoke to said they had high self-esteem.

We’ve set ourselves a mission: to reach 40 million young girls worldwide by 2020. We want those young girls to reach their potential and live happy and fulfilling lives.

Since we started 5 years ago we’ve delivered self-esteem education to over 900,000 young people, with projects like Free Being Me helping Girl Guides and Scouts to love their bodies. With your help, we can reach even more young lives.

So, whether you are a parent, a mentor or a friend, you'll find everything you need to support the girls in your life on our Self-Esteem Hub.