When you become a mum for the first time, everything is new. It’s easy for the amount of information or opinions thrown at you to cause anxiety – in fact, 2 in 3 mothers told us they were overwhelmed by the amount of information and advice there is on how to be a parent. On the other hand, 8 in 10 Indian women said they feel that they instinctively know what’s best for their child.
That’s why everything we do aims to inspire you to have confidence in your choices, follow your intuition and above all, look after your baby the best way you know, whether you’re part of the 33% who are all for sleeping alongside their newborn, or the 67% who disagree. And that goes for their skin and hair care, too.