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Project #ShowUs

Dove is partnering with women & non-binary individuals everywhere to create Project #ShowUs, a collection of 10,000+ images that offer a more inclusive vision of beauty for all media & advertisers to use. 

The Women of Project #ShowUs

Women & non-binary individuals from around the world are redefining beauty on their own terms. 

Project #ShowUs

  • Powered by women both in front of and behind the camera 

  • Real diversity, no staged sets or artificial scenarios

  • No digital distortion showing unfiltered beauty to the world

"Femininity is often depicted as a formula – cut your hair like this, wear that. To me, it's about loving yourself fearlessly for who you are." 

Project #ShowUs