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Beauty's Unsung Hero

Dove fielded a national survey of more than 1,500 women to uncover insights to their morning beauty routine. See what item women have declared as queen of their morning routine.

Beauty's Unsung Hero

Dove fielded a national survey of more than 1,500 women to uncover insights to their morning beauty routine. See what item women have declared as queen of their morning routine.

 

 

  • 1

    #1 Item For Confidence 

    Most women chose deodorant as the one item that keeps them most confident all day.

  • 2

    2 in 3

    Women have experienced underarm irritation, uneven skin tone, dry skin, red marks or other problems.

  • 3

    Get more than protection

    88% of women would prefer a deodorant that also makes their skin feel good.