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Let’s break the rules of beauty

There are 631 million beautiful women in India. Women of all ages, shapes, sizes and skin tones. Yet, as a society, we’re often led to believe in a very limited idea of beauty. And while youthful looks, fair skin, long black flowing hair and a trim figure are some ways to express beauty – they are not the only ways. With your help, we can represent the true diversity of beauty in India and empower every woman to realise her personal beauty potential. Together, we can break the rules and change the face of beauty.

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We don’t believe that the 631 million women living in India can possibly be represented by just one beauty ideal. Ours is a country rich in diversity and that’s something we can all be proud of, especially when it comes to beauty.

We received an incredible response when we asked you to help us showcase #RealBeauty. We think that speaks volumes about how much we all want to see a more diverse range of beauty represented in India.

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Mario Testino portraits
Mario Testino portraits
Background
Dove ‘Real Beauty Pledge’
Dove ‘Real Beauty Pledge’
Let's break the rules of beauty
Let's break the rules of beauty

What's new

Dove Oxygen Moisture Conditioner delicately moisturises fine, flat hair, and gives the look and feel of up to 95% added volume*

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Our vision

Discover our vision for making beauty a source of confidence