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Help us break the rules of beauty

There are 631 million beautiful women in India. Women of all ages, shapes, sizes and skin tones. Yet, as a society, we’re often led to believe in a very limited idea of beauty. And while youthful looks, fair skin, long black flowing hair and a trim figure are some ways to express beauty – they are not the only ways. With your help, we can represent the true diversity of beauty in India and empower every woman to realise her personal beauty potential. Together, we can break the rules and change the face of beauty.

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In such a richly diverse society, it’s perhaps a surprise that 76% of women in India believe that it is critical to meet a certain beauty standard. Many of us compare ourselves to a narrow standard of beauty or to unrealistic images in the media that are often retouched. These pressures can have a negative effect on our confidence and the way we feel about ourselves. We think it’s time that changed.

An encouraging 67% of us want to see a more diverse range of beauty represented in the media and with the help of women like you, we want to showcase the many ways to be beautiful. Will you help us break the rules of beauty by joining our #RealBeauty campaign?

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  • Calling leading ladies of all shapes, sizes and ages. Upload a photo of yourself and help us showcase #RealBeauty.
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  • Dove Go Fresh awakens your senses with invigorating cucumber and green tea, while being gentle on your skin
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What's new

Leave hair with up to 95% more volume** with Dove Oxygen Moisture Shampoo

Dove Oxygen Moisture Conditioner delicately moisturises fine, flat hair, and gives the look and feel of up to 95% added volume*


Our vision

Discover our vision for making beauty a source of confidence